Small Business Website Checklist
Twenty things every small business website should have, and how to check yours.
How to Use This Checklist
Go through each point with your own website open on your computer and on your phone. Tick off what you already have. Anything left unticked is a chance to win more customers.
Getting Found
Every page has its own clear title and description in Google.
Each main service you offer has its own page.
The suburbs or areas you serve are mentioned naturally on your website.
Your Google Business Profile is set up and links to your website.
Google Search Console is connected, so you can see how people find you.
Earning Trust
Your phone number is easy to find on every page.
Your website uses real photos of your business, your team or your work.
Customer reviews are easy to find.
Your business name, contact details and ABN are shown.
Your website has been updated recently, for example with a new blog post.
Working Properly
Your website loads quickly on a phone.
The padlock shows in the browser, meaning the security certificate is valid.
Your contact form has been tested and the messages arrive.
There are no broken links or missing pages.
Your website looks right on a phone, a tablet and a computer.
Safe and in Your Control
Your domain name is registered in your business's name.
You have your own login to your website.
Your website is backed up regularly.
WordPress and its add ons are kept up to date.
Your email security records (SPF, DKIM and DMARC) are set up.
How Did Your Website Go?
If you could not tick every point, you are not alone. Most small business websites miss several. Ask for a free website check and we will go through your website with you, explain what each gap means for your business, and tell you what is worth fixing first.
And if you would rather not worry about the technical side again, our website care service looks after it for you, and every website we look after is checked every day.
Frequently Asked Questions
How often should I update my website?
Keep the software updated constantly, and add fresh content regularly. Even one new blog post a month helps show customers and Google that your business is active.
How do I check if my website works on a phone?
Open it on your own phone and try what a customer would do: find your phone number, read a service page and send an enquiry. If anything is hard, it needs fixing.
Who should own my website and domain name?
Your business. Make sure both are registered in your business's name and that you have your own logins.
Want a second opinion on your website?
Ask for a free website check, or call us on (08) 6202 6012.
Get a Free Website CheckCall (08) 6202 6012